A finished report is long. This is how to read it in the right order and turn it into work.
The grade and score
The report opens with a letter grade and a score out of 100 for the window, ranging from A+ down to F.
The score's real value is movement. Because every audit covers the same 14 days, the change between two consecutive reports is a genuine signal.
Summary
One paragraph of plain prose describing what happened in the window. Read this before the detail — it tells you whether the period was normal or unusual, which changes how much weight to give everything below.
Issues
Problems found in the window, each tagged by severity:
| Severity | Meaning |
|---|---|
| Critical | Actively costing you performance. Fix first. |
| Warning | Holding you back but not urgent. |
| Info | Worth knowing; no action strictly required. |
Every issue has the same four parts:
- The finding — what is wrong, in one paragraph.
- Evidence — the specific posts or numbers behind the claim.
- FIX — what to do about it.
- Impact — what changes if you do.
Always read the evidence. It tells you whether a finding reflects a real pattern or one unusual post skewing the window.
Suggestions
Improvements rather than problems, grouped by category: content, timing, engagement, format, hashtags and growth. Same structure — finding, evidence, fix.
Issues are things that are wrong. Suggestions are things that could be better. If your time is limited, issues come first.
Action plan
The report's conclusion: a list of tasks, each carrying two labels.
- Priority — High, Medium or Low.
- Type — Quick win or Long term.
Each item breaks into concrete steps and states its expected impact.
The performance sections
Below the analysis sits the raw material it was drawn from: channel metrics, top performing content, recent media, post metrics with the Best times to post heatmap, and charts of engagement over time, format performance and posting frequency.
Use these to check the analysis rather than to replace it. If a finding surprises you, the evidence is here.
Empty sections are results too
"No priority issues were found in this audit window" is a real finding, not a failure. It means nothing in this window met the bar for a problem worth flagging.
Comparing over time
Open History and load an older report. Since every audit uses the same 14-day window, comparing two is legitimate:
- Score movement — is the trend up?
- Recurring issues — anything appearing in consecutive reports is structural, not bad luck, and deserves priority.
- Resolved issues — findings that have disappeared confirm your fixes worked.
Turning on Auto-run every 14 days builds this record for you.