BlueKona

Deep audits

The 365-day YouTube audit — what it adds, and when it is worth running.

A standard audit looks at the last 14 days. A deep audit looks at the last 365 days and answers a different kind of question: not "how did this fortnight go" but "what does my catalogue actually do over a year".

Standard vs deep

StandardDeep
WindowLast 14 daysLast 365 days
Available forEvery connected platformYouTube
How oftenOnce every 14 daysOnce every 30 days
Best forRecent performance, spotting a bad fortnightCatalogue behaviour, retention, where audiences come from
Auto-runYesNo — deep audits are started manually

Running one

Choose Deep under Audit depth on the confirmation screen when starting a YouTube audit. The Audit period updates to show the 365-day range, and the button reads Run Deep Audit.

A deep audit reads far more data, so it takes noticeably longer than a standard run. You can leave the page — it finishes on the server and appears in History, tagged so you can tell deep runs apart from standard ones.

What it adds

Everything a standard report contains, plus a Deep insights section covering the year:

  • Catalogue vs new uploads — how much of your traffic comes from videos published this year versus your back catalogue. This is the number most channels misjudge.
  • Traffic sources — where views actually originate: search, suggested, browse, external.
  • Retention — how far into your videos people get.
  • Duration buckets — which video lengths perform for your audience.
  • Shorts vs long-form — the split, and what each contributes.
  • Playlists and cards — how your on-platform navigation performs.

Its own rate limit

Deep audits are limited to once every 30 days, separately from the 14-day standard limit. Running a deep audit does not consume your standard allowance, and vice versa — you can run a standard YouTube audit while a deep one is still within its 30 days.

Auto-run stays standard

The Auto-run every 14 days toggle only ever schedules standard audits. Deep audits are started by hand, deliberately — they are a considered exercise, not background monitoring.

Common problems

The Audit depth choice is not showing Deep audits are YouTube-only, so the selector does not appear for other platforms. If it is missing on YouTube, the feature may be disabled for your workspace — ask an owner or admin.

"You can only run one deep audit every 30 days" You have run one recently. The standard 14-day audit is still available in the meantime.

A deep audit reports less than expected YouTube Analytics only returns what your channel actually has. A channel younger than a year, or one with a long publishing gap, will have thinner data across the window.