Dec 19, 2025Anjana Devi
78% people prefer learning about products through video but the catch is only 31% will finish a poorly-edited one. The rest? Gone — swiping to your competitor, clicking away, or worse, teaching the algorithm your content isn’t worth surfacing. Editing is no longer about looking slick. It’s about being seen, shared, and searched. The SMBs […]
Dec 12, 2025Anjana Devi
Most brands try to buy attention. Gymshark built a $1.45B empire by earning it. Founded in 2012 in a garage by teenager Ben Francis, Gymshark didn’t win by outspending Nike or Adidas. They won by out-creating them—turning influencers into athletes, community into currency, and content into the engine of compounding growth. Paid ads? They used […]
Dec 5, 2025Anjana Devi
“Post consistently! Be authentic! Engage more!” If I had a dollar every time someone lobbed that cookie-cutter advice at struggling creators, I’d have enough to buy Twitter back from Elon. The problem isn’t that it’s wrong—it’s just about as useful as telling someone to “be yourself” on a first date. Like, thanks, but what does […]
Nov 28, 2025Anjana Devi
Social listening sounds simple. Track mentions of your brand, competitors, or industry, set up a few alerts, and respond when customers speak up. Useful? Sure. But here’s the catch: most SMBs treat it like a smoke alarm. It beeps when something’s burning, you scramble to put out the fire, then move on. The problem? Smoke […]
Nov 21, 2025Anjana Devi
Virality is luck. Distribution is insurance. Every post you drop into the feed void has a 24-hour lifespan—maybe less. Engagement spikes, then dies. By tomorrow? It’s digital graveyard material. Here’s the shift most brands are missing: by 2025, TikTok, YouTube, and Instagram aren’t “social” anymore—they’re search-first platforms. Gen Z already treats TikTok as their #1 […]
Nov 14, 2025Anjana Devi
Here’s a reality check: Google is no longer the starting point for product discovery. An entire generation has shifted their search behavior to TikTok, YouTube, and Instagram. They’re not typing “best running shoes” into Google—they’re scrolling TikTok reviews, watching YouTube unboxings, and swiping through Instagram carousels. For Gen Z, social platforms are the search engines. […]
