Single Platform Audits

Single platform audits provide focused, in-depth analysis of one social media channel at a time. This guide explains when to use single platform audits, how they work, and how to maximize their value.

What is a Single Platform Audit?

A single platform audit analyzes one connected social media account in isolation, providing platform-specific insights without cross-channel comparisons.

What It Includes

• Platform-specific metrics - Metrics unique to that platform
• Content performance - Analysis of your posts, videos, or content
• Audience insights - Who engages and when
• AI recommendations - Actionable improvements for that platform
• Trend analysis - Performance patterns over time
• Best practices - Platform-specific optimization tips

What It Doesn't Include

• Cross-platform comparisons
• Competitor analysis
• Content from other connected platforms
• Recommendations for other channels

When to Use Single Platform Audits

Ideal Scenarios

New Platform Launch

• Just started posting on a new platform
• Want to understand what's working early
• Build strategy from baseline data

Platform-Specific Optimization

• Focusing growth efforts on one channel
• Platform underperforming and needs attention
• Testing new content strategies

Regular Monitoring

• Weekly check-ins on primary channel
• Tracking specific campaigns
• Monitoring after strategy changes

Learning the Platform

• Understanding platform-specific metrics
• Discovering audience preferences
• Testing content types

When to Choose Cross-Platform Instead

Consider cross-platform audits when:

• You manage multiple platforms
• Want to compare performance
• Looking for unified strategy insights
• Need holistic brand analysis

How to Run a Single Platform Audit

Step 1: Access Audit Feature

From your dashboard:

1. Click "Start Single Platform Audit" button
2. Or go to Analysis > "New Audit" > "Single Platform"

Step 2: Select Platform

Choose which connected account to audit:

• View all connected platforms
• See last audit date for each
• Check connection status
• Select the platform to analyze

Step 3: Audit Configuration (Optional)

Some platforms allow additional options:

• Date range (usually last 14 days)
• Content type filter (posts, stories, videos)
• Specific metrics focus

Step 4: Start Analysis

1. Click "Run Audit"
2. AI begins analysis (2-5 minutes)
3. Progress indicator shows status
4. Stay on page until complete

Step 5: Review Results

Once complete:

• View comprehensive report
• Read AI insights
• Note recommendations
• Download or save report

Platform-Specific Audit Features

Each platform audit includes unique analysis:

Facebook Page Audits

Analyzes:

• Page views and reach
• Post performance by type (link, photo, video)
• Best posting times
• Audience demographics
• Engagement patterns
• RSS fallback data (if API fails)

Unique insights:

• Which post types drive page follows
• When your audience is most active
• Content that gets shared most
• Reaction type analysis

Instagram Audits

Analyzes:

• Feed posts vs Reels performance
• Story views and engagement
• Follower growth drivers
• Hashtag effectiveness
• Save and share rates
• Profile views

Unique insights:

• Feed vs Reels strategy
• Best hashtag combinations
• Story engagement patterns
• Content that converts to followers

YouTube Audits

Analyzes:

• Regular videos vs Shorts performance
• Watch time and retention
• Click-through rate (CTR)
• Traffic sources
• Subscriber conversion
• Audience retention curves

Unique insights:

• Thumbnail effectiveness
• Title optimization opportunities
• Optimal video length
• Content that drives subscriptions

X (Twitter) Audits

Analyzes:

• Tweet performance by type
• Impressions and engagement
• Reply quality and depth
• Best posting times
• Thread performance
• Link sharing effectiveness

Unique insights:

• Tweet formats that work
• Conversation starters
• Optimal character counts
• Hashtag strategy

Threads Audits

Analyzes:

• Thread engagement patterns
• Reply depth and quality
• Reposts and quotes
• Best posting times
• Content themes
• Follower growth

Unique insights:

• What sparks conversations
• Text vs media performance
• Community-building content
• Comparison with X (Twitter) if both connected

TikTok Audits

Analyzes:

• Video view patterns
• Completion rates
• For You Page (FYP) success
• Trending audio usage
• Hashtag performance
• Follower conversion

Unique insights:

• Hook effectiveness (first 3 seconds)
• Trending vs original audio
• Optimal video length
• Content that goes viral

LinkedIn Page Audits

Analyzes:

• Post performance by format
• Professional audience engagement
• Follower demographics (job function, seniority)
• Click-through rates
• Company page growth
• Best B2B posting times

Unique insights:

• Content that drives leads
• Professional audience preferences
• Industry-specific performance
• Thought leadership effectiveness

Understanding Single Platform Results

Performance Score

Most audits include an overall score:

• 90-100: Excellent performance
• 75-89: Good performance
• 60-74: Average performance
• Below 60: Needs improvement

Based on:

• Engagement rate
• Growth trends
• Content consistency
• Audience interaction

Key Metrics Section

Top metrics displayed:

• Total impressions/views
• Engagement rate
• Follower/subscriber growth
• Best performing content
• Average engagement per post

Content Analysis

What's Working:

• Top performing posts
• Successful content themes
• Effective formats
• Winning strategies

What's Not:

• Underperforming content
• Low engagement posts
• Missed opportunities
• Areas to improve

AI Recommendations

Prioritized action items:

1. Quick Wins - Easy, high-impact changes
2. Strategic Shifts - Longer-term improvements
3. Experimental - Test-and-learn opportunities
4. Best Practices - Platform-specific tips

Comparison to Previous Audits

If you've run audits before:

• Performance trends (up/down)
• Improvement areas
• Strategy effectiveness
• Growth trajectory

Acting on Single Platform Insights

Immediate Actions (Week 1)

Based on your audit:

1. Adjust posting times to match audience activity
2. Focus on top-performing content types
3. Use successful hashtags/keywords more
4. Replicate high-engagement formats

Short-Term Strategy (Weeks 2-4)

1. Test recommended content themes
2. Experiment with new formats
3. Optimize posting frequency
4. Engage during peak times

Long-Term Optimization (Months 2-3)

1. Shift overall content strategy based on patterns
2. Build on growth drivers
3. Phase out underperforming approaches
4. Track improvements over time

Audit Frequency Recommendations

How often to audit each platform:

High Activity Accounts

• Frequency: Weekly
• When: Active posting (5+ times/week)
• Why: Rapid feedback on content performance

Moderate Activity

• Frequency: Bi-weekly
• When: Regular posting (2-4 times/week)
• Why: Balance between insights and action time

Low Activity

• Frequency: Monthly
• When: Occasional posting (1-2 times/week)
• Why: Enough data to see patterns

After Major Changes

Run an audit after:

• Strategy pivot
• Content format change
• Campaign launch
• Rebranding
• Audience targeting shift

Comparing Multiple Single Platform Audits

Manual Comparison

Review audits side-by-side:

1. Open reports for different platforms
2. Compare key metrics
3. Identify strengths per platform
4. Note unique opportunities

Better Alternative: Cross-Platform Audit

For automated comparison, use cross-platform audit which:

• Analyzes all platforms simultaneously
• Provides unified insights
• Identifies cross-channel patterns
• Gives holistic recommendations

Best Practices

Before Running Audit

• ✅ Ensure connection is active
• ✅ Have recent content (last 14 days)
• ✅ Post has had time to accumulate engagement
• ✅ Check token hasn't expired

During Audit

• ✅ Stay on page while processing
• ✅ Don't close browser
• ✅ Wait for full completion
• ✅ Allow 2-5 minutes

After Audit

• ✅ Read full report, not just summary
• ✅ Note all recommendations
• ✅ Create action plan
• ✅ Schedule follow-up audit
• ✅ Track implementation of suggestions

Regular Cadence

• 📅 Set reminder for next audit
• 📊 Compare with previous results
• 🎯 Track progress on recommendations
• 🔄 Adjust strategy based on findings

Troubleshooting Single Platform Audits

Insufficient Data

Issue: "Not enough data to analyze"

Causes:

• Less than 5 posts in analysis period
• Very new account
• No engagement yet

Solutions:

• Post more consistently
• Wait for engagement to accumulate
• Run audit after 2-3 weeks of activity

Incomplete Insights

Issue: Some sections empty or missing

Causes:

• Platform API limitations
• Recent connection (no historical data)
• Account restrictions

Solutions:

• Wait 24-48 hours after connecting
• Ensure account type supports analytics (Business/Pro)
• Check platform hasn't restricted access

Audit Failed

Issue: Error during analysis

Causes:

• Expired token
• Platform API issues
• Connection interrupted

Solutions:

• Check connection status
• Reconnect platform
• Try again in 30 minutes
• Contact support if persists

Advanced Tips

Seasonal Adjustments

• Run audits at consistent intervals
• Compare similar time periods (month-to-month)
• Note seasonal trends
• Adjust strategy for upcoming seasons

Campaign Tracking

• Audit before campaign launch (baseline)
• Audit during campaign (mid-point check)
• Audit after campaign (results analysis)
• Compare to baseline

A/B Testing

• Test content variations
• Run audit to see which performed better
• Double down on winners
• Iterate on learnings

Benchmark Building

• First audit = baseline
• Track performance vs baseline
• Set improvement goals
• Celebrate wins!

Next Steps

Ready to optimize individual platforms?

• Run your first audit
• Try a cross-platform audit for holistic view
• Understand your results in depth
• Learn about AI analysis

Pro Tip: Run a single platform audit for your most important channel weekly, and a cross-platform audit monthly for overall strategy guidance.

Need help? Visit our troubleshooting guide or contact support.