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Running Your First Audit

Step-by-step guide to running your first social media audit on bluekona.ai and understanding the process.

Ready to unlock AI-powered insights about your social media presence? This guide walks you through running your very first audit on bluekona.ai, from start to finish.

Before You Begin

Prerequisites

To run your first audit, you need:

  • ✅ Active bluekona.ai account
  • ✅ At least one connected social media platform
  • ✅ Recent activity on that platform (posts in last 14 days recommended)

Haven't connected a platform yet? Start here:

What to Expect

Time required: 2-10 minutes Difficulty: Beginner-friendly Result: Comprehensive AI analysis of your social media performance

Choosing Your First Audit Type

bluekona.ai offers two types of audits:

Single Platform Audit (Recommended for First-Timers)

Best for:

  • Understanding one platform in depth
  • Learning how bluekona.ai works
  • Focused insights on specific channels
  • Quick results (2-5 minutes)

Choose this if:

  • You've connected only one platform
  • You want to understand the audit process
  • You're optimizing a specific channel

Cross-Platform Audit

Best for:

  • Holistic view across multiple platforms
  • Comparing performance
  • Unified strategy insights
  • Comprehensive analysis

Choose this if:

  • You've connected 2+ platforms
  • You want to compare channels
  • You're looking for cross-platform patterns

For your first audit, we recommend starting with a Single Platform Audit to understand the process before running comprehensive cross-platform analysis.

Step-by-Step: Your First Single Platform Audit

Step 1: Navigate to Dashboard

  1. Log in to bluekona.ai
  2. You'll land on your main dashboard
  3. Look for the "Social Media Audit & Performance" card

Step 2: Initiate the Audit

You have two options:

Option A: From Dashboard Card

  1. Find "Social Media Audit & Performance" card
  2. Click "Start Single Platform Audit"

Option B: From Analysis Page

  1. Click "Analysis" in the main navigation
  2. Click "Start New Audit" button
  3. Select "Single Platform Audit"

Step 3: Select Your Platform

A platform selection screen appears:

  1. View your connected platforms

    • See all your connected accounts
    • Each shows platform name, username, and status

  2. Choose the platform to audit

    • Click on the platform card
    • Or select from dropdown menu

Tip for first audit: Choose the platform where you:

  • Post most frequently
  • Have recent content (last 14 days)
  • Want to improve performance most

Step 4: Confirm and Start

  1. Review your selection
  2. Check that the account is correct
  3. Click "Start Audit" or "Run Analysis"

Step 5: Analysis in Progress

You'll see a progress indicator showing:

What's happening:

  1. 📊 Collecting Data (30-60 seconds)

    • Retrieving your recent posts and analytics
    • Gathering performance metrics
    • Pulling audience insights

  2. 🤖 AI Analysis (60-180 seconds)

    • bluekona.ai's AI processes your content
    • Identifies patterns and trends
    • Generates personalized recommendations

  3. 📝 Generating Report (30-60 seconds)

    • Compiling insights
    • Creating visualizations
    • Preparing actionable recommendations

Total time: Usually 2-5 minutes

While waiting:

  • Don't close the browser tab
  • Stay on the analysis page
  • You can minimize the window, but keep it open

Step 6: Results Ready!

When the audit completes:

  • ✅ Success notification appears
  • ✅ Your report is ready to view
  • ✅ You're automatically taken to results

Or click "View Report" if you navigated away.

Understanding Your First Report

Your audit report includes several sections:

Performance Overview

  • Overall score or rating
  • Key metrics at a glance
  • Trend indicators (up/down)
  • Comparison to previous periods (if available)

Content Analysis

  • Best performing posts
  • Content themes that work
  • Post types comparison
  • Engagement patterns

AI Insights

  • What's working well
  • Areas for improvement
  • Specific recommendations
  • Action items prioritized

Audience Insights

  • Who engages with your content
  • When they're most active
  • Geographic and demographic data
  • Follower growth patterns

Recommendations

  • Top 3-5 action items
  • Why each matters
  • How to implement
  • Expected impact

After Your First Audit

Review Your Insights

Take time to:

  1. Read through each section
  2. Note surprising findings
  3. Identify quick wins
  4. Mark key recommendations

Take Action

Start with the top recommendations:

  • Quick wins: Things you can change immediately
  • High impact: Changes likely to improve performance most
  • Easy to implement: Actions that don't require major effort

Track Changes

After implementing recommendations:

  1. Wait 1-2 weeks
  2. Run another audit
  3. Compare results
  4. See what improved

Explore Further

  • Download or save your report
  • Share insights with your team
  • Connect additional platforms
  • Run a cross-platform audit

First Audit Checklist

Before running your first audit, verify:

  • [ ] At least one platform connected
  • [ ] Connection status is "Connected" (not expired)
  • [ ] Platform has recent content (last 14 days)
  • [ ] Account has some engagement data
  • [ ] Good internet connection
  • [ ] 5-10 minutes available to review results

Common First-Time Questions

Q: How much data do I need? A: Ideally, 2-4 weeks of consistent posting. bluekona.ai analyzes the last 14 days by default.

Q: What if I don't have much content? A: You can still run an audit! The AI will provide insights based on available data and suggest strategies going forward.

Q: Can I run multiple audits? A: Yes! Run audits as often as you like. Weekly or bi-weekly is recommended for active accounts.

Q: What if the audit fails? A: Check your connection status and try again. If issues persist, see our troubleshooting guide.

Q: How long are audit results saved? A: All audit reports are saved in your account indefinitely. Access them anytime from the Analysis page.

Q: Can I run audits for multiple platforms at once? A: Yes! Use the Cross-Platform Audit feature once you're comfortable with single platform audits.

Tips for Your First Audit

For Best Results

Do:

  • ✅ Ensure token hasn't expired
  • ✅ Have recent posts (last 14 days)
  • ✅ Wait for audit to complete (don't close browser)
  • ✅ Read the full report, not just the summary

Don't:

  • ❌ Run audit immediately after connecting (wait 5-10 min for initial sync)
  • ❌ Close the browser during analysis
  • ❌ Expect insights without sufficient data
  • ❌ Ignore the detailed recommendations

Setting Expectations

Your first audit helps you:

  • 📈 Understand current performance
  • 🎯 Identify improvement opportunities
  • 📊 Establish a baseline for future comparison
  • 🧠 Learn what resonates with your audience

It won't:

  • ❌ Guarantee instant growth
  • ❌ Replace your content strategy entirely
  • ❌ Show competitor data (only your accounts)
  • ❌ Post or make changes automatically

What's Next?

After your first audit:

Immediate Actions

  1. Understand your results in detail
  2. Implement top 3 recommendations
  3. Connect additional platforms
  4. Schedule your next audit

Learning More

Building Your Strategy

  • Run regular audits (weekly/bi-weekly)
  • Track improvements over time
  • Test recommendations and measure results
  • Refine based on insights

Troubleshooting Your First Audit

Audit Won't Start

Check:

  • Connection status (Settings > Social Connections)
  • Platform has recent content
  • Token hasn't expired
  • Internet connection stable

Try:

  • Refresh the page
  • Reconnect the platform
  • Try a different browser
  • Clear cache and cookies

Audit Taking Too Long

Normal timing:

  • Single platform: 2-5 minutes
  • Cross-platform: 5-10 minutes

If longer than 10 minutes:

  • Refresh the page (progress should be saved)
  • Check internet connection
  • Verify platform API is online
  • Contact support if stuck

No Insights Generated

Possible causes:

  • Insufficient data (less than 5 posts)
  • Very new account
  • Platform restrictions
  • API limitations

Solutions:

  • Wait until you have more content
  • Check audit history for partial results
  • Try running again in a few days

Error Messages

"Connection expired"

  • Go to Settings > Social Connections
  • Click Reconnect
  • Re-authorize the platform

"Insufficient data"

  • Need more posts in the last 14 days
  • Post consistently, then retry

"Platform unavailable"

  • Social platform may be down
  • Try again in 30 minutes
  • Check platform's status page

Success Stories

See how others used their first audit:

Small Business Example

"After my first audit, I discovered my audience engaged most with behind-the-scenes content on Tuesday mornings. Shifting my posting strategy increased engagement by 40%!"

Content Creator Example

"bluekona.ai's first audit revealed my YouTube Shorts were outperforming long videos. I adjusted my content mix and gained 5,000 subscribers in a month!"

Marketing Agency Example

"Running audits for our clients' first connected account showed immediate value. We now run weekly audits across all 50+ client accounts."

Get Started Now!

Ready to run your first audit?

  1. Connect a platform (if you haven't)
  2. Go to your bluekona.ai dashboard
  3. Click "Start Single Platform Audit"
  4. Select your platform
  5. Wait 2-5 minutes
  6. Review your insights!

Need help? Check our troubleshooting guide or contact support.

Already connected? You're just minutes away from powerful insights about your social media performance. Click that "Start Audit" button and let the AI work its magic!