Metrics & Analytics

Follower Tier

A band of audience size (e.g. nano, micro, mid, macro, mega) used to set fair benchmarks.

Follower tiers group creators by audience size — commonly nano, micro, mid-tier, macro, and mega. Because engagement rates and rates of pay shift predictably with size, tiers let you benchmark performance and pricing against truly comparable creators instead of comparing a 3M-follower account to a 5K one.