Jan 30, 2026Anjana Devi
The snack aisle is now digital. Your next customer probably saw your chips on TikTok before they ever spotted them on a grocery shelf. They craved your popcorn because an influencer made it look irresistible. They bought your protein bars because a Reel made them hungry at 11 PM. Here’s what’s wild: 93% of Americans […]
Jan 23, 2026Anjana Devi
Before someone fills out your form, books a demo, or clicks “Buy Now,” one question decides everything: Do I trust this brand enough to give them my time? For unknown brands, that question has a brutal answer. It shows up as lower click-through rates, longer sales cycles, more ghosted conversations, and higher customer acquisition costs. […]
Jan 16, 2026Anjana Devi
A 100-year-old thermos brand nearly killed a product that would later redefine its entire business. The Stanley Quencher wasn’t rescued by louder ads or a new engineering breakthrough — it was rescued by a social-driven identity shift. When the brand pivoted its audience, redesigned its aesthetics, seeded creators, and leaned into UGC-fueled hype cycles, a […]
Jan 9, 2026Anjana Devi
Most marketers aren’t running out of ideas — they’re running out of time. Between managing three content calendars, replying to comments, and chasing the latest algorithm shift, “doing social media” starts to feel like a full-time job for five people. That’s where AI changes the game. Not as a replacement, but as a force multiplier. […]
Jan 2, 2026Anjana Devi
Social media moves fast — one week your content is blowing up, the next your engagement tanks and you’re not sure why. You’re posting consistently, testing formats, and watching competitors, but are you actually learning from your data? That’s where a social media SWOT analysis comes in. It’s more than a marketing acronym — it’s […]
Dec 26, 2025Anjana Devi
Your social posts are your storefront. Every TikTok video, Instagram Reel, and Facebook carousel is a first impression—a chance to turn scrollers into sippers. But here’s the uncomfortable truth: if you’re posting seven times a week and can’t name your top-performing post, you don’t need new ideas. You need a better audit. Most beverage brands […]
