Monetization

RPM (Revenue Per Mille)

Also known as: RPM

A creator's actual earnings per 1,000 views, after the platform's cut.

RPM, or revenue per mille, is how much a creator actually earns per thousand views across all revenue sources, after the platform takes its share. Unlike CPM, which is what advertisers pay, RPM reflects take-home earnings and is the more useful number for income planning.