Monetization

CPM (Cost Per Mille)

Also known as: CPM

The amount an advertiser pays per 1,000 ad impressions.

CPM, or cost per mille, is the price an advertiser pays for one thousand ad impressions. For creators it drives platform ad revenue and varies widely by niche, season, and audience location — finance and tech command higher CPMs than entertainment, for example.

Related terms

RPM (Revenue Per Mille)
Brand Deal
Sponsorship
Brand Integration
Dedicated Video
Title Sponsorship

Put this into practice with our free creator tools — calculators and audits that benchmark your numbers for your size.