Wondering what to charge for a X sponsorship? This free rate calculator estimates a fair price range by deliverable type — from a brand integration to a dedicated post or title sponsorship — and adjusts for your region, because creator rates differ between the US, UK, and India.
How it works
1Enter your X follower count and typical engagement.
2Pick your region so rates reflect local market pricing.
3We estimate a low–high range for each deliverable type.
4Use the range as a negotiation anchor — copy the rate card to share with brands.
How creator sponsorship rates are set
Rates scale with audience size and engagement, then vary by deliverable. A quick brand integration is priced below a dedicated post, which is priced below a title sponsorship or full campaign. Engagement matters as much as raw followers — an engaged mid-size audience can command rates close to a larger but passive one.
Why rates differ by region
Advertiser budgets and cost-per-view differ across markets, so the same follower count is worth more in the US or UK than in many other regions. This calculator applies a regional multiplier so the estimate reflects where your audience and deals sit.
Frequently asked questions
How much should I charge for a X sponsorship?
A common starting point scales with followers and engagement, then adjusts by deliverable and region. Enter your numbers above for an estimated low–high range you can use as a negotiation anchor.
What are the different types of brand deals?
Typical deliverables include a brief brand integration or mention, a dedicated post or video about the product, and larger title sponsorships or multi-post campaigns — each priced higher than the last.
Do sponsorship rates change by country?
Yes. Advertiser budgets and cost-per-view differ by market, so rates in the US and UK are typically higher than in many other regions. This calculator lets you pick your region.
Does engagement affect what I can charge?
Significantly. Brands pay for attention, not just reach, so a highly engaged audience can command rates close to a larger but less active one. The calculator factors engagement into the estimate.
Is this brand deal rate calculator free?
Yes — free and no login. For pricing based on your real audience and past deals, connect your profile in BlueKona.
