Wondering what to charge for a TikTok sponsorship? This free rate calculator estimates a fair price range by deliverable type — from a brand integration to a dedicated post or title sponsorship — and adjusts for your region, because creator rates differ between the US, UK, and India.
How it works
1Enter your TikTok follower count and typical engagement.
2Pick your region so rates reflect local market pricing.
3We estimate a low–high range for each deliverable type.
4Use the range as a negotiation anchor — copy the rate card to share with brands.
How creator sponsorship rates are set
Rates scale with audience size and engagement, then vary by deliverable. A quick brand integration is priced below a dedicated post, which is priced below a title sponsorship or full campaign. Engagement matters as much as raw followers — an engaged mid-size audience can command rates close to a larger but passive one.
Why rates differ by region
Advertiser budgets and cost-per-view differ across markets, so the same follower count is worth more in the US or UK than in many other regions. This calculator applies a regional multiplier so the estimate reflects where your audience and deals sit.
Frequently asked questions
How much should I charge for a TikTok sponsorship?
A common starting point scales with followers and engagement, then adjusts by deliverable and region. Enter your numbers above for an estimated low–high range you can use as a negotiation anchor.
What are the different types of brand deals?
Typical deliverables include a brief brand integration or mention, a dedicated post or video about the product, and larger title sponsorships or multi-post campaigns — each priced higher than the last.
Do sponsorship rates change by country?
Yes. Advertiser budgets and cost-per-view differ by market, so rates in the US and UK are typically higher than in many other regions. This calculator lets you pick your region.
Does engagement affect what I can charge?
Significantly. Brands pay for attention, not just reach, so a highly engaged audience can command rates close to a larger but less active one. The calculator factors engagement into the estimate.
Is this brand deal rate calculator free?
Yes — free and no login. For pricing based on your real audience and past deals, connect your profile in BlueKona.
