Content & Format

User-Generated Content (UGC)

Also known as: UGC

Authentic, creator-style content made for a brand to use in its own marketing.

User-generated content, in the creator economy, often refers to authentic content a creator produces for a brand to use on the brand's own channels and ads — distinct from a sponsored post on the creator's account. UGC deals pay for the content and its usage rights rather than for the creator's audience reach.