BlueKona

Content & Format

Title

The headline of a video or post — a primary lever on clicks and search.

A title is the headline of a piece of content. It strongly influences click-through rate and discoverability, and on platforms that truncate long titles, the most compelling words should appear within roughly the first 60 characters.

Related terms

Put this into practice with our free creator tools — calculators and audits that benchmark your numbers for your size.