Growth & Algorithm
SEO (Search Optimization)
Also known as: search optimization
Structuring content so it ranks in search on Google, YouTube, or in-app.
Search engine optimization is the practice of making content discoverable in search — on Google, YouTube, or within a platform's own search. For creators it means using the words your audience searches for in titles, captions, and descriptions to earn lasting, intent-driven traffic.
Related terms
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