BlueKona

Growth & Algorithm

Cross-Promotion

Promoting your presence on one platform from another to grow everywhere.

Cross-promotion drives your audience from one platform to another — for example pointing short-form viewers to a long-form video or newsletter. It reduces dependence on any single platform and deepens the relationship with fans.

Related terms

Put this into practice with our free creator tools — calculators and audits that benchmark your numbers for your size.